What Realtors® Need to Know About Homes for Heroes

Last Updated on September 18, 2024 by Luke Feldbrugge

As real estate agents and/or Realtors®, you’re committed to getting the best deal for your clients. So, what if there was a way to help your clients save money while also growing your business? That’s what Homes for Heroes aims to do through our extensive affiliate network. We work with over 4,100 real estate agents and mortgage loan officers nationwide who choose to partner with us because they recognize the benefit to their clients, their communities and their bottom line. Here’s what Realtors® need to know about Homes for Heroes, and why working with us could be a big advantage to you and your clients.

Who Homes for Heroes Serves

In a nutshell, Homes for Heroes provides assistance and savings to heroes looking to buy, sell or refinance a home or mortgage. Qualifying heroes include firefighters, EMS, law enforcement, military (active, reserve and veterans), healthcare professionals and teachers. In the communities you cover, roughly 14% of the people have served or currently serve in one of these professions. So, there’s a large market of potential clients for Realtors® who want to get involved.

How Homes for Heroes Works for Agents

Become known as the real estate agent or Realtor® in your community who truly serves the community by giving back. Word spreads quickly among the hero community because they loyally support local businesses who have their backs. As an affiliate partner of Homes for Heroes, you will provide extraordinary service and Hero Rewards® savings for every hero buy, sell, or buy and sell transaction. Hero Rewards savings is our way to say thank you to our nation’s heroes.

In addition, each month Homes for Heroes donates a portion of its earnings to the Homes for Heroes Foundation to assist heroes in need of housing or emergency financial assistance. As an affiliate partner, you have the ability to nominate a community charity to receive a hero grant, and help more of your local heroes. This kind of goodwill initiative not only helps more heroes, but can provide a great community story.

Benefits Provided to Realtors® and Licensed Real Estate Agents

Real estate agents who go through the registration process on our website, speak with one of our account managers, and become an active affiliate partner enjoys a host of benefits. Our partner real estate specialists also enjoy an elevated reputation in the market and a boost in their client base. Heroes like to work with agents who are committed to supporting their hero community. The average real estate specialist with Homes for Heroes works with 14 hero clients and closes four hero transactions yearly.

What if you were the go-to real estate agent for no less than 14% of the people living in your community? Imagine what that could do for your business! The savings you can offer clients by partnering with Homes for Heroes is a strong competitive advantage that can set you apart from local competition.

Becoming a Homes for Heroes partner is much more than a quick advertising gimmick. It’s a valuable marketing platform that allows you to leverage smart community marketing strategies to build lasting relationships. We only work with professionals who are serious about serving the heroes in their communities. Even if that means beyond the real estate transaction. In return, we aim to be a trusted partner that helps your business succeed.

Realtors® and licensed real estate agents who partner with us receive coaching, training, proven hero outreach strategies and tools, as well as business planning sessions. You’ll also receive access to a library of marketing materials, and a personal toolbox dashboard. All of these are designed to help you reach and serve heroes in the most effective way because when you succeed, heroes reap the benefits.

In addition, Homes for Heroes has a dedicated marketing team conducting national digital marketing, PR and advertising on select channels like Facebook and Google to build hero awareness about the significant savings provided by Homes for Heroes and their local affiliate partners.

Benefits for Hero Clients

Savings, savings, savings. It’s really what hero homebuyers and sellers want to receive. It’s the unique hook that will set you apart from local competition and bring heroes through your door. Not to mention, Homes for Heroes guarantees the most hero savings among all national programs. That’s a powerful and effective addition to your current elevator pitch. But clients also choose to work with our local affiliate partners because they know they’ll receive excellent service from true real estate and mortgage professionals.

The Homes for Heroes brand has a strong national reputation. We’re proud to say 92% of heroes give our affiliates and the program a 5-star rating. By becoming an official Homes for Heroes Specialist, you can help heroes achieve their goals while also providing a significant boost to your business and the communities you serve.

Are you a licensed real estate agent looking to carve out a competitive niche in your local market? Do you want to expand your prospects and grow your business? Register today and learn what Homes for Heroes can do for you.